Erik Heddema

Erik Heddema

Product Designer

I'm Erik. I design products and build with AI — based in The Netherlands, currently at Blockbax. I care deeply about the craft: the kind of work that makes complex things feel obvious. As AI reshapes what's possible, I think the designer's job gets more important, not less.

Looking to connect with teams building things worth building. Let's talk!

Experience

Blockbax 2025 - Current
Designing the platform experience for an data company — complex data, real-time monitoring, and increasingly, AI.
Brainial 2025 - 2026
Led product design on an AI-powered document automation tool — focused on intuitive UX and a new product UI.
Mambu 2021-2025
Led product design on a core banking SaaS platform — design systems, scalability, and a full product UI overhaul.
Soulpicks 2018-2021
Co-founded a music discovery app and owned all of product and visual design from zero to launch.
Freelance UX & Design Lead 2018-2025
Worked with a range of startups and scale-ups as a design lead — strategy, research, and hands-on interface design.
Mendix 2009-2018
Joined as one of the first employees. Grew from UI designer to leading the entire UX & Design team over nine years.

Proud to have worked with

Yamicc Logo

Design Activity

247 contributions in 2026
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