Erik Heddema

Erik Heddema

Product Designer

Based in The Netherlands, I'm Erik, a product and UX designer driven by a passion for crafting intuitive and visually compelling digital experiences. My focus now extends to the exciting frontier of AI, where I'm dedicated to designing user-centered experiences for intelligent agents and AI-powered products.

Currently working as Lead UX & Product Designer at Brainial & Blockbax, I've been fully focused on honing my craft in user research, interaction design, and design systems, driven by the belief that thoughtful design can make technology more human.

Feel free to reach out through LinkedIn if you'd like to connect.

Experience

Brainial 2025
As Lead UX & Product Designer at Brainial, I focus on designing intuitive AI-driven solutions for document automation.
Blockbax 2025
At Blockbax, I design user-friendly IoT platform experiences, focusing on data visualization and real-time monitoring.
Mambu 2021-2025
Worked on improving the user experience of Mambu's SaaS banking platform, with an emphasis on scalable design systems and a new Product UI.
Soulpicks 2018-2021
As co-founder, I was responsible for the entire product and visual design of the app.
Freelance UX & Design Lead 2018-2025
Provided freelance UX and product design leadership for various clients, focusing on strategy, user research, and interface design.
Mendix 2009-2018
As one of the first employees at Mendix, I held various roles, from designing the UI to leading the UX and Design team.

Design Activity

247 contributions in 2025
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Mon Wed Fri
Less
More