Product & UX Designer AI (Agents) Focus
Product & UX Designer AI (Agents) Focus
Based in The Netherlands, I'm Erik, a product and UX designer driven by a passion for crafting intuitive and visually compelling digital experiences. My focus now extends to the exciting frontier of AI, where I'm dedicated to designing user-centered experiences for intelligent agents and AI-powered products.
Based in The Netherlands, I'm Erik, a product and UX designer driven by a passion for crafting intuitive and visually compelling digital experiences. My focus now extends to the exciting frontier of AI, where I'm dedicated to designing user-centered experiences for intelligent agents and AI-powered products.
Selected works
About
My core passion lies in building intuitive and powerful tools that empower both users and businesses. My journey across startups, scale-ups, and large enterprises has provided me with a comprehensive understanding of diverse design challenges and user needs.
Most recently, after four impactful years as Lead UX Designer at Mambu, I've embraced new leadership roles at Brainial and Blockbax, where I'm leading the UX and UI design for their innovative products. This includes a significant focus on designing intuitive and effective interfaces for AI agents, ensuring seamless interaction and maximizing their potential.
Previous experience includes:
Co-founding Soulpicks, a mobile app dedicated to effortless place discovery.
Designing Blockbax, a sophisticated real-time data streaming platform.
Providing freelance design expertise to a diverse portfolio of clients, including startups, scale-ups, and enterprises such as Felyx, Allianz, Siemens, Contentoo, and Low-Ops.
Spearheading pivotal projects at Mendix, where I led the design and development of the Mendix App Platform, Mendix Cloud Platform, and the Mendix Atlas UI, a specialized design system tailored for enterprise applications.
My core passion lies in building intuitive and powerful tools that empower both users and businesses. My journey across startups, scale-ups, and large enterprises has provided me with a comprehensive understanding of diverse design challenges and user needs.
Most recently, after four impactful years as Lead UX Designer at Mambu, I've embraced new leadership roles at Brainial and Blockbax, where I'm leading the UX and UI design for their innovative products. This includes a significant focus on designing intuitive and effective interfaces for AI agents, ensuring seamless interaction and maximizing their potential.
Previous experience includes:
Co-founding Soulpicks, a mobile app dedicated to effortless place discovery.
Designing Blockbax, a sophisticated real-time data streaming platform.
Providing freelance design expertise to a diverse portfolio of clients, including startups, scale-ups, and enterprises such as Felyx, Allianz, Siemens, Contentoo, and Low-Ops.
Spearheading pivotal projects at Mendix, where I led the design and development of the Mendix App Platform, Mendix Cloud Platform, and the Mendix Atlas UI, a specialized design system tailored for enterprise applications.
My core passion lies in building intuitive and powerful tools that empower both users and businesses. My journey across startups, scale-ups, and large enterprises has provided me with a comprehensive understanding of diverse design challenges and user needs.
Most recently, after four impactful years as Lead UX Designer at Mambu, I've embraced new leadership roles at Brainial and Blockbax, where I'm leading the UX and UI design for their innovative products. This includes a significant focus on designing intuitive and effective interfaces for AI agents, ensuring seamless interaction and maximizing their potential.
Previous experience includes:
Co-founding Soulpicks, a mobile app dedicated to effortless place discovery.
Designing Blockbax, a sophisticated real-time data streaming platform.
Providing freelance design expertise to a diverse portfolio of clients, including startups, scale-ups, and enterprises such as Felyx, Allianz, Siemens, Contentoo, and Low-Ops.
Spearheading pivotal projects at Mendix, where I led the design and development of the Mendix App Platform, Mendix Cloud Platform, and the Mendix Atlas UI, a specialized design system tailored for enterprise applications.
Proud to have worked with
Experience
Passionate about creating and designing products and apps from scratch.
Interested in solving users and data related problems.
© Erik Heddema 2025
Passionate about creating and designing products and apps from scratch.
Interested in solving users and data related problems.
© Erik Heddema 2025
Passionate about creating and designing products and apps from scratch.
Interested in solving users and data related problems.
© Erik Heddema 2025